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OVERVIEW
In this issue of the GM Report by Good Monsters, we present to you New Retail, After the Apocalypse. Although the so-called retail apocalypse and online shopping appear to challenge the need for physical retail, the reality is quite different. The crux of the matter is that content, rather than real estate or architecture, now drives retail. As media evolves, so does retail. Retail isn’t dying, (far from it), but the brands that are using it non-strategically are. New Retail harnesses retail as a dynamic platform that continually updates, akin to an unfolding operating system offering a continuous stream of new experiences. Contemporary retail behaves like spatial software.

CHAPTERS 

01: Retail's Futures Past (pg. 1-18)

02: New Retail Models (pg. 19-103) 

03: Retail Regeneration (pg. 104-146)

SUMMARY 

01: Retail's Futures Past

A brief history of retail, where we’re at today, and how we got here.

02: New Retail Models

Learn the four principle strategies that enable physical retail to thrive in a technology-driven economy.

03: Retail Regeneration

Understand the significance of retail and learn how to harness its power for economic growth.

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